Polly Pocket Was the OG Small Space Pioneer
It's called Non-Minimalism Minimalism.
(via @vintagepollypocketlife)
“Small space living”: It’s an unfortunate reality. And yet it’s a huge topic. Why?
Too many hopefuls heading to expensive cities like New York, a town where people try to convince themselves that life is incredible — even when their toilet is hidden behind a shower curtain in a living room they share with 3-5 other roommates, 25% of whom are actually sane — and are therefore trying to make the most of a $1,500/month makeshift bedroom with no windows.
There’s just a lot of SEO juice around keywords like “studio apartment” and “small space,” and advertisers like the implication that it can refer to college students spending in the “dorm” category; or advertisers with older audiences feel it can attract a younger audience. (All totally fair.)
But seriously, “small space living” is actually an important topic. It’s relevant. It’s fueling an entire industry of inventive shoe racks. Apartment Therapy has successfully monetized it.
And yet, in all the millions of articles on Google about how to “make the most of a studio apartment,” not one mentions the pioneer of small space living: Polly Pocket.