Do "Paint Color of the Year" Announcements Mean Anything?

And Why Benjamin Moore "won" this year or whatever.

Around this time of year, the paint industry begins announcing their “Color of the Year” selects, which should really be termed “Color of Next Year” because their releases are for the year ahead. It’s the industry’s equivalent to putting Halloween candy in CVS mid-August, which, while slightly annoying, is effective.

These announcements are extremely val…