dELiA*s Decor for 2024 Girls

'90s girls: Recreate your dream catalog bedroom.

(All dELiA*s catalog images via dELiA*s Catalogs Tumblr)

The arrival of the dELiA*s catalog was as mysterious as the origin of a ‘90s chain email claiming you would die in seven days if you didn’t forward it. No one seems to remember where or how they heard of dELiA*s but once you did, it was life-affirming.

dELiA*s was not just a catalog; it was gospel, supplying ‘90s preteen girls with a new American ideal. One that was cargo-pantsed, spaghetti-strapped, and horizontally striped-shirted. It also introduced us to a non-sensical era of copywriting: “MoRe sTePs ThAn mArchInG bAnD aT BaGGaGe cLaiM”; “A fRiend wiLL trY to tEmPt You wiTH BrocColi”; “moRe FrEsH ThAn A nEwLy FaLlEn SnOwBoarDeR”.

At some point, dELiA*s began including a few pages dedicated to bedroom decor: starry flannel sheets, butterfly chairs, lava lamps, impossibly furry accessories. This is where my obsession with interiors began: dELiA*s could show you the way to turn your room into a dreamy paradise where you could write angsty diary entries, dream about the day you and Leo DiCaprio finally kiss, all with Sixpence None the Richer’s “Kiss Me” playing on repeat.

Here’s a look at what dELiA*s was selling to ‘90s girls:

Paul Frank!

Butterfly chairs, duh. And so many lanterns, even Noguchi would be jealous.

I absolutely had those starry sheets.

Oh yes: the beaded curtain you awkwardly hung in your closet.

I’m guessing this is a ‘99 catalog because the vibe is very space/future.

Looking at these images makes me feel sad about everyone’s bedrooms these days which seem to be some variation of beige/neutral tones which is very…not all that and a bag of chips. So I went ahead and reimagined a dELiA*s catalog for all you ‘90s girls — but with 2024 style. *NOnSEnSe pHRaSeS wRiTtEn bY mE InCLuDeD!*

*SChmaTta’S dELiA*s deCoR FOr 2024 giRLs*

a) Dusen Dusen bedding / b) Hem pouf / c) Pampshade lamp / d) Noguchi lamp

a) HAY pendants / b) Sophie Lou Jacobsen glasses / c) Togo lounger / d) HAY crates

a) Backdrop paint / b) Gohar candle / c) Helle Mardahl glass / d) Kartell nightstand / e) Mini Rodini sheets

a) Kelly Wearstler mirror / b) Loewe candle / c) Petra hardware pulls / d) MoMA outdoor lounge chair / e) USM nightstand

a) Anya Hindmarch diffuser / b) Wooj lamp / c) Mociun spill / d) Hawkins sponges / e) Dame vibrators / f) Vacation air freshener / g) Ichendorf Milano glasses / h) Fredericks & Mae cutting board / i) Mini Pratone / j) Concrete Cat mystery item / k) Edie Parker lighters / l) House of Intuition altar blend / m) Bodum coffee maker

Oh and guess what?! Because no bedroom is complete without the right music…

Here is a dELiA*s CD playlist (remember: Super Smart, Super Hot, Super Party??) I compiled a while back, with a sweet 70(!) tracks:

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Schmatta is written by Leonora Epstein, a former shelter pub editor-in-chief. Follow at @_leonoraepstein and/or @schmattamag. For consulting and collab requests, please visit my website.